Georgie & Henners
Georgie & Henners (G&H Spirits) is a multi-award-winning gin drinks brand.
Our brief was to create a brand to support a range of products whilst meeting the challenges of a new business within a highly competitive market. Building on agreed principles and positions, we created a Brand Essence. This document provides a robust platform and guidance that will achieve a seamless, consistent and confident identity across all marketing communications.
During the creation of the Brand Essence, the G&H Spirits Brand Architecture & Product Naming have also been defined.
Naming
The name for the product range (INITIAL Gin) was inspired by the owner, Katie, who’s generally known as KOH. The name INITIAL Gin works on two levels. For the launch product, ‘Initial’ denotes that it’s the first and also implies that others will follow. This will allow for new products to be developed and added to the range in the future. Each has its own distinct positioning and identity. All unified under a single, cohesive brand that links neatly with the G&H company name – itself a set of initials with personal significance.
With this approach each gin has its own set of initials. LDN for London Dry Gin, OTG for Old Tom Gin and BST for British Summer Time Gin.
Recognition
Within a month of launching, the Georgie & Henners INITIAL gin drinks brand won various awards. These accolades included the prestigious International Wine & Spirit Competition (IWSC) and The Global Spirits Masters Gin Awards.
