GREAT BRANDS TELL STORIES: WHERE THEY CAME FROM, WHERE THEY ARE NOW, WHERE THEY’RE GOING NEXT, AND WHY THE CUSTOMER OR USER SHOULD GO WITH THEM. OUR TALENT IS TO FIND YOUR BRAND’S UNIQUE, COMPELLING NARRATIVE, AND TELL IT TO THE RIGHT PEOPLE IN THE RIGHT WAY, AT THE RIGHT TIME.

Audiences can get all the information they need about any product and service, whenever they want. Successful brands understand that they need to connect with their customers on an emotional, not just practical, level and create a real sense of solidarity and identification. They do it by sharing their history, character, motivations, ambitions, hopes and dreams with their audience. In other words, they tell people their story and, what’s more, to be part of the narrative themselves.

Just as a novel needs a plot, so your brand story needs a strategy. What are you trying to achieve? What background materials and resources can you draw on? Who will be the narrator? How long is your story? What’s the tone and intent? Does it need pictures? Would it work best as text, or a movie? Your story also needs to have a happy ending. For the customer, it’s being informed, educated, entertained, inspired, or simply getting something they weren’t expecting. For you, it’s helping your customer through the decision-making process, and securing the sale. And with our help, everyone gets to live happily ever after.