Your website’s content is crucial in driving traffic to your site, and converting visitors into customers. Search engine optimisation (SEO) helps ensure that people who are looking for what you’re offering find you first, and not your competitors.
At its simplest, SEO involves using appropriate key phrases in the text to lead Google ad other search engines back to your website. However, the search algorithms are constantly changing, which means SEO is, too. It’s our job to keep up with the latest techniques, which could include:
Incorporating the search terms our analysis shows people are actually using, and are most relevant to your business, into your web copy.
Producing at least one piece of new, original copy each month using a number of keywords. We’ll also create snippets and re-written versions that can be posted to trusted websites relevant to your industry.
Announcing new content via social media, and attaching bookmarks to all new content. This effectively builds multiple layers of backlinks, ensuring the content is found easily and stays within the search index. We’ll also combine and distribute content to relevant RSS aggregation sites, providing a wider spread of content, links and ways for search engines to find your content. ‘Pinging’ notifies both the search engines and content aggregation sites that new content is available.
Social media activity can help your brand grow, and generate greater awareness of your product or business. To be effective, you need to be both publisher and participant. We’ll work closely with you to define your target audience and customer base, and identify the best strategy and platforms to reach them.
Search engines assign higher value and relevance to links created within content from quality-indexed websites.
If appropriate, we can translate your messages into high-quality PDF and video content, and distribute it to highly trusted sites.
Issuing press releases helps increase exposure and enhance your brand placement.
We report on your ranking performance monthly.
We create all content ourselves, rather than using automation tools. As well as giving us full control over the content we distribute, this matches Google’s search algorithm, which specifically targets and avoids low-quality automated content.
Pay-per-click (PPC) is a cost-effective means of driving traffic to your website. Unlike conventional advertising, it allows you to track results, and see exactly what kind of return you’re getting on your investment.
Our digital team includes Google Adwords specialists, who can help boost your current PPC campaign, or set one up for you from scratch to suit your needs and budget. Our PPC expertise includes:
We offer SEO consultancy services on a bespoke, as-required basis to match your budget, timescale and requirements. We can bring you a range of expertise, including:
A fresh set of eyes can sometimes be useful in bringing new direction and focus to an SEO strategy. We can also provide insights into the strategies we’ve encountered in the wider market, helping you stay ahead of your competition.
If you don’t currently have an SEO strategy, we can work with you to identify the right approach for your business, market and budgets.
SEO is constantly changing. As specialists in the field, we keep abreast of all the latest developments, and share our knowledge with clients through our coaching services. Working with your team, we’ll review your current SEO, and offer advice and techniques to drive more and better traffic to your site.