Adur & Worthing District Council wanted to create a powerful place brand for Worthing that captured the imagination and projects the town’s positive values, attracting investment, people and prosperity and instilling pride in all that Worthing has, does and aspires to be. Collaboration and brand strategy was essential to the early stages of this new brand development, and its success. From our initial brand workshops, discussions and following presentations the new place brand took shape, and more importantly, everyone involved began to take ownership and pride in what the future might hold.
From brand positioning to tangible design principles, we saw an opportunity to create an eclectic, optimistic and vibrant visual world that encourages users to imagine and define their own future.
We created a place brand identity, logo, a unique colour palette, a font family, a launch campaign and as the brand continues to grow our role as brand guardians are vital. We are immensely proud to have been instrumental in the brand creation and to help Time for Worthing grow from strength to strength.