With our substantial automotive experience and several car fanatics on our team, we were delighted when Maserati asked us to produce the packaging and presentation material for its GranTurismo. The GranTurismo is the Italian marque’s flagship sports coupé. Our brochure had to reflect the power, prestige and exclusivity of both the car itself, and its prospective market. We therefore invested time in research and exploration, using creative, practical thinking to find the most effective solution. In particular, we considered how we could use materials and production techniques to create something truly special and memorable.
The result was a handmade box, with the famous Maserati logo in silver foil on the lid. Inside, we used tissue paper printed with the repeated logo in blue to wrap a beautiful leather-bound brochure, with the title blind-embossed. The perfect way to inspire the customer, and introduce them to the car of their dreams.