Links of London

In 1990, a London restaurant owner asked jewellery designer Annoushka Ducas to make him a set of fish-shaped cufflinks. This commission led Annoushka to set up Links of London. The company (now under new ownership) now has stores worldwide and a highly successful e-commerce business. Warren Creative developed the entire Links of London brand, including the logo, tone of voice and image style. We then carried the brand across everything from stationery, exterior and interior signage, packaging and in-store promotions to print and online advertising, the ecommerce website and a huge range of sales and marketing literature. Links of London understood that, as a global company, it was vital that it retained brand consistency. So, we produced a complete set of brand guidelines, used worldwide to ensure correct brand alignment, implementation and reproduction in all its markets and territories.