Hero Motor Company

Barney and Jack from the Hero Motor Company reached out to us to elevate their brand and create a new website that aligned with their vision for growth. From the start, we connected over a shared passion for cars, setting the foundation for a strong partnership. Following in-depth discussions, we outlined a clear plan to refine their brand identity, including updates to their name, logo, and overall brand direction.

Taking a fresh perspective, we redefined how the brand was represented, setting clear objectives for its evolution. Through comprehensive data analysis, we gained valuable insights that informed strategic decisions, ensuring the new branding and website were designed to support the company’s growth trajectory.

To bring the brand to life, we crafted a distinct tone of voice and introduced a new strapline that captured their ethos. Additionally, we developed a cohesive photography style that unified lifestyle and product imagery across the website, ensuring a polished and consistent visual identity.

The result is a brand that not only reflects their passion and expertise but also positions the Hero Motor Company for future success.

View website: heromotorcompany.co.uk

The Hero Motor Company logo showcases a stylized black and red rooster within a sleek black circle. Beneath it, the words "Hero Motor Company" stand proudly, accompanied by the vibrant red tagline "Driven by Passion," symbolizing innovation and excellence.

A laptop showcases a website featuring a classic car parked on a cobblestone street. The Hero Motor Company header proudly presides over the scene, highlighting the vintage car’s recognizable grille and round headlights.

A vintage orange BMW coupe is parked in front of a wall featuring the Hero Motor Company's logo with a stylized rooster design. The logo, boasting a large circle with a red comb and beak in black, red, and orange, creates a striking backdrop for the classic car.

A laptop displays a webpage featuring a vintage car parked on a cobblestone street, reminiscent of Hero Motor Company's illustrious past. The screen shows text about The Marque with navigation links at the top, all set against a plain white background.