Harlequin London

Harlequin London provides sales, support, guidance and advice to interior designers, retailers and the hospitality industry from its offices and showroom in Chelsea, London. The company asked us to help refresh and reposition its brand identity as part of a wider overhaul of its business. We ran a strategy workshop, which gave us both a complete overview of the company, and focused our minds on what needed doing (and when) and how we could help move the business forward in a manageable way.

For our refreshed logo, we adopted that most noble and instantly recognisable dog, the Harlequin Great Dane, with a chartreuse colour palette and prism/diamond pattern inspired by the costume worn by the original Harlequin, who was a court jester. We introduced a strapline – ‘The interior designer’s best friend’ – which continues the playful theme, while sitting perfectly comfortably within Harlequin’s luxury market. As part of our wider business strategy, we helped to create Agentia, a sister wholesale company acting as exclusive UK agents for some of Europe’s leading luxury interiors brands.

View Harlequin London website

  • Brand guardians
  • Harlequin London
  • Agentia stationery
  • Harlequin at Decorex

    The award winning stand at Decorex.

  • Decorex show bag

    The show 'doggy' bag was a huge success and well sort after.

"WARREN CREATIVE ARE JUST THAT: CREATIVE! WE SORT-OF KNEW WHAT WE WANTED TO SAY; JUST NOT CLEARLY, OR QUITE HOW. STUART AND HIS TEAM SOUGHT OUT OUR ‘RAISON D’ETRE’ AND REPACKAGED IT IN A WAY THAT HAS BROUGHT CLARITY TO OUR CORPORATE MESSAGE, GIVEN US A MODERN IDENTITY AND, IMPORTANTLY, REMOVED ANY UNCERTAINTY ABOUT WHAT WE DO FOR BOTH OURSELVES AND OUR CLIENTS. WE HAD APPROACHED WARREN CREATIVE FOLLOWING A STRONG REFERRAL. THEY HAVE HELPED TRANSFORM OUR HARLEQUIN TABLETOP BRAND INTO TWO STRONG, DISTINCTIVE COMPANIES, WITH NEW BRANDING, CORPORATE IDENTITIES AND WEBSITES. WITH BOTH HARLEQUIN-LONDON AND AGENTIA WE HAVE ALREADY EXPERIENCED SIGNIFICANT GROWTH. I’M CONVINCED THIS IS, IN NO SMALL PART, DOWN TO THEIR IDEAS, ADVICE AND KNOW-HOW."
Jamie HortonManaging Director