Goodwood Racecourse

With its magnificent setting, royal connections and world-class racing, Goodwood is one of Britain’s best-known and most glamorous racecourses. Under the guidance of owner Lord March and designer Dudley Bootes-Johns, we worked on developing the brand representation, and produced a range of cohesive brand collateral for the Racecourse. We applied the brand across a wide range of materials, including signage, posters and advertising at meetings, inviting racegoers to consider becoming members. We also created a beautiful presentation pack for the exclusive metal badges, which give access to the Richmond Enclosure on racedays.