Goodwood Racecourse

With its magnificent setting, royal connections and world-class racing, Goodwood is one of Britain’s best-known and most glamorous racecourses. Under the guidance of owner Lord March and designer Dudley Bootes-Johns, we worked on developing the brand representation, and produced a range of cohesive brand collateral for the Racecourse. We applied the brand across a wide range of materials, including signage, posters and advertising at meetings, inviting racegoers to consider becoming members. We also created a beautiful presentation pack for the exclusive metal badges, which give access to the Richmond Enclosure on racedays.

  • Goodwood Racecourse
  • Brand strategy
  • Racing Colours

    The red-and-yellow ‘Racing Colours’ colour palette for the brand was inspired by the livery of the 3rd Duke of Richmond – as depicted in the painting ‘Racehorses Exercising' by George Stubbs.

  • Members Badge

    Annual Membership badge of the Goodwood Horseracing Club.

"WARREN CREATIVE WORK ON MULTIPLE PROJECTS AT GOODWOOD, CONSISTENTLY DELIVERING AN EXTREMELY HIGH LEVEL OF CREATIVE DESIGN. WARREN CREATIVE HAVE WORKED OUTSIDE OF THE BOX WITH REGARDS TO THEIR CONCEPTS WHILST RETAINING OUR KEY BRAND VALUES. ALL OF OUR PROJECTS HAVE BEEN DELIVERED ON TIME AND WITHIN BUDGET AND THE WHOLE TEAM ARE A PLEASURE TO WORK WITH."
Bradley EccleshareHead of Marketing