Foxhole Gin

Winner of a Silver IWSC 2018 Design Award, our branding and packaging for Foxhole Gin has helped this innovative English brand take the premium gin market by storm. Foxhole Gin’s USP is that it’s a truly sustainable product, made using grape spirit distilled from a by-product of the English wine industry. As well as addressing a practical waste issue, it reflects consumers’ broader environmental concerns, and taps into a growing awareness of, and interest in, provenance and authenticity in food and drink products.

A bottle of Foxhole Gin stands proudly on a wooden surface, accompanied by a wrapped counterpart. Displayed with pride is the International Wine & Spirit Competition Silver 2018 medal. In the background, a decorative metal grid pattern adds an elegant touch.

We produced the original design and packaging for the launch of Foxhole Gin in 2016. The product proved an immediate success with consumers, but in late 2017, we were asked to develop a new, more premium bottle in response to feedback from the trade.

Since Foxhole Gin includes grape spirit, we specified a perfectly clear, 700ml Burgundy wine-style bottle, giving it a distinctive outline on the shelf, and reflecting its unique origins. Each bottle is screen-printed by hand with a precious-metal ink, which turns copper (referencing the traditional copper still used to produce the grape spirit) when fired at a precise high temperature. A white ceramic ink emphasises the details in the design. The back and sides of the bottle are decorated with a custom illustration of vine leaves, further reinforcing the gin’s oenological connections. The bold, bushy-tailed fox logo, which we also hand-drew, appears in copper on the front of the bottle, and in a subtly embossed form on the top of the copper-foiled seal covering the glass closure.

The client also asked us to develop a more distinctive, cost-effective alternative to the usual cardboard gift box. Our solution was to wrap the bottle in beautiful paper, featuring a repeating pattern of the fox logo, with the product name, logo and details copper-foiled on the front. The neck is tied with a label, which carries a copper pin badge in the shape of the Foxhole logo, which has already become a highly sought-after item in its own right.

Since the new design’s launch in November 2017, Foxhole Gin has seen an average sales growth rate of 292% based on the previous year’s figures, and the old bottle design. In October 2018, it took the inaugural International Wine & Spirits Challenge (ISWC) Silver Award in the Spirits Artwork & Bottle Design category.

Close-up of a bottle cap featuring an orange squirrel illustration. The white cap, part of the Foxhole Gin collection, sits elegantly against a soft-focus background.

A bottle of Foxhole Gin and a glass with an orange peel garnish sit on a wooden bar counter. Unfocused shelves with bottles are in the background, creating a cozy bar atmosphere.

A collection of business cards for Foxhole Spirits, spotlighting a logo with an orange fox silhouette. Featuring contact details for James Oag-Cooper, Managing Director of Foxhole Gin, the cards include his phone number, email, and address, all elegantly arranged on a wooden surface.

A close-up of a Foxhole Gin bottle lying on its side showcases the sleek, golden fox design and text reading "Foxhole Gin" and "London Dry Gin." The label elegantly contrasts against a light, patterned background.

A bottle of Foxhole Gin rests elegantly on a surface, surrounded by a decorative ensemble of pinecones and beads. The distinctive fox silhouette logo graces the label, alongside text detailing its origin and alcohol content, capturing the essence of this refined spirit.

A person uses a laptop displaying Foxhole Gin's webpage. The screen features the tagline "The true spirit of innovation" and highlights the Forboe Spirits Tasting Event 2017, showcasing enticing images of gin bottles and related gatherings.

BUILDING BRANDS, SHAPING REPUTATIONS

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BUILDING BRANDS,
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