The objective of this brief was to position Christie Yachts as a trusted advisor, a brand with two decades in the industry, the necessary credibility, experience, industry relationships and an established client base. Will Christie (Christie Yachts CEO) wanted help to guide and make sure he could communicate his vision to his existing relationships and future customers.
Being an experienced Super Yacht brokerage, Will Christie knew more than ever clients want a trusted advisor by their side, representing their interests when they are purchasing, constructing, or selling a yacht.
Working closely with Christie Yachts, we created the strategic positioning and Brand Essence to make sure there was the right strategy, tone of voice, visual language and brand assets for Christie Yachts to deliver a genuinely personal service.
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"Starting a new business was initially a lonely and daunting process, but as soon as I engaged with Stuart and his team at Warren Creative a huge weight was lifted as I felt as if I had a trusted partner by my side. Will ChristieFounder
What I particularly liked was the effort and energy that the Warren Creative team took into understanding me, my business plan and what made our offering and approach unique. I knew what we wanted to portray through our brand and marketing, but not how to achieve that. I have no doubt that we wouldn’t be where we are today without the help that Warren Creative provided us in those crucial early days and the ongoing support that they continue to provide us.
I really see them as an extension of the team here at Christie Yachts. They are not just a supplier – they have become part of the fabric of our company. We have had so many genuine compliments on our brand and website from very well qualified clients and contacts in what is a very competitive, high-end luxury industry. So thank you to the fantastic team at Warren Creative. We certainly hope to continue working together for many years to come."