Christie Yachts

The objective of this brief was to position Christie Yachts as a trusted advisor, a brand with two decades in the industry, the necessary credibility, experience, industry relationships and an established client base. Will Christie (Christie Yachts CEO) wanted help to guide and make sure he could communicate his vision to his existing relationships and future customers.

Being an experienced Super Yacht brokerage, Will Christie knew more than ever clients want a trusted advisor by their side, representing their interests when they are purchasing, constructing, or selling a yacht.

Working closely with Christie Yachts, we created the strategic positioning and Brand Essence to make sure there was the right strategy, tone of voice, visual language and brand assets for Christie Yachts to deliver a genuinely personal service.

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