B&B Investment Partners

Our challenge was to create a logo that had purpose, added value to communications, and sparked conversations. A lot of boxes to tick, and the kind of daunting design challenge we truly relish. B&B Investment Partners is a unique partnership between principals Chris Britton and Jean-Philippe Barade with funds supported by Walgreens Boots Alliance. As well as funding, it provides management skills, processes and advice to health and wellness, personal care, beauty and consumer healthcare brands with growth potential.

B&B is a young firm with a creative outlook, and honesty, passion and professionalism at its heart. The company’s branding – clean, minimal and sharply focused – reflects its approach to investment, which is efficient, uncomplicated and easy to do business with. In creating its new logo identity, we began by asking ourselves: what makes this company unique? What’s the authentic story we can extract, define, build and deliver? This helped us ensure we designed a logo with a reason and purpose behind it, as well as a creative idea.

The spark of inspiration was the uniqueness of the partnership itself between Britton, Barade and Boots. We created a crisp and friendly stylised letter ‘B’, crafted in an approachable yet confident hand-drawn font. It also incorporates a ‘kaleidoscope’ window device, inviting the audience to look deeper into the company’s ethos and approach. The logo and identity we designed is instantly recognisable within what is a fairly conservative market. It has scope for enhancing the brand story, while the colour palette sits comfortably within the sectors B&B invests in.