With so much information and distraction in the marketing atmosphere, it is often hard to get noticed. Brands can no longer get by using just written content and images alone. Video can help to cut through this noise, raise awareness, create engagement and drive sales. They are a massive part of daily user engagement and should play an integral role within any content marketing strategy.

However, you might ask the question…is it really worth the investment and what kind of video should you create?

Our advice to maximise your investment and engagement is to make sure you have considered all possible exposure platforms. For example, long and short form video and even snappy, uplifting social Reels. From one video shoot you can achieve a wide variety of outputs, helping to reach your goals and business objectives.

 

Storytelling

For humans, vision is our most dominant sense. This is why long form video is an incredibly engaging way to tell a story, to demonstrate a personality or just add a level of empathy to help grow a long term relationship. Words and images can only do so much, motion helps consumers truly get under the skin of a brand, connect with your values and emotionally understand what you are about.

 

Engage

For humans, vision is our most dominant sense. This is why long form video is an incredibly engaging way to tell a story, to demonstrate a personality or just add a level of empathy to help grow a long term brand relationship. Words and images can only do so much, whereas motion helps consumers truly get under the skin of a brand, connect with your values and emotionally understand what you are about.

 

Be more social

Social media has moved the goalposts in regards to how consumers absorb and engage with content. And for this reason, it’s a major factor in the rise of video marketing. Social media platforms help generate far more engagement than text and image-based posts.

The top social platforms have become ‘video first’ and created new video-friendly placements like ‘Live’ broadcasting, ‘Stories’ and ‘Reels’. At the same time, the popularity of video-based platforms like YouTube, Snapchat, and TikTok have exploded and become staples of online video consumption.

For this reason, combined with affordable technology, means that video is now easier to make and more popular to watch than ever before.