By presenting luxury watches as conversation pieces, Adrian Aldred clearly recognises the importance of understanding the customer’s mindset – something we bring to every Warren Creative project.
At an early age, Adrian Aldred became fascinated by the design and construction of Swiss watches, acquiring his first (used) Rolex at 19. Clearly a man after our own hearts, while studying for a BA in product design, he used his student loan to expand his collection, eventually turning his obsession into a thriving business. Adrian soon realised that the fine watch market was dominated by a few big brands. While respecting and admiring names like Cartier, Patek Philippe, Breitling and Omega, he wanted to offer his customers watches from lesser-known high-end Swiss manufacturers.
Through his Convopiece website, Adrian is championing new atelier Swiss brands such as MCT, Akrivia and Andreas Strehler; emerging talents who constantly push the creative and technical boundaries of watchmaking. He offers a truly bespoke service, matching a specific timepiece to the customer’s needs, desires and personality. Crucially, these unique and quirky watches, from unfamiliar brands, prompt the question ‘what IS that?’ They’re conversation pieces – hence the name – and address the thorny question of what to get the man or woman who has everything, including (probably several) watches from the big luxury brands.
Adrian describes Convopiece as being about ‘exceptional taste and personal expression, not conformity or price’, and his mission ‘to understand, compliment and inspire your personal brand’. The very same things that drive us, and underpin every project we undertake.