Bare Conductive

How do you make a physical connection with the digital world? Bare Conductive has some simple, innovative – and very cool – answers to this fundamental question.

Creativity is what keeps us alive and fresh, both as individuals and as a business. So, we’re always excited when we come across people who surprise us with something truly innovative, and a different take on the norm. Bare Conductive falls firmly into this category.

Bare Conductive describes itself as being ‘at the intersection of design, technology and material innovation’. In that respect, we have a lot in common: our own brandcraft involves all those things, too. Bare Conductive, however, arguably goes a step further, by making technologies that physically connect any surface, object or space to the digital world.

To those of us who grew up in the 70s and 80s, Electric Paint sounds like something out of science fiction – one of those wholly plausible but utterly impossible ideas Douglas Adams conjured in The Hitchhiker’s Guide to the Galaxy. Bare Conductive has made it a reality. As its name suggests, it’s an electrically conductive paint you can use to cold-solder components – ideal for repairing PCBs. More enticingly, though, it can turn any surface into a sensor. Combine it with Bare Conductive’s Touch Board, and the possibilities are mind-boggling.

Touch Board is a piece of hardware that transforms Electric Paint sensor data into sound, light or data in the cloud. So, for example, you can make a photo frame play an appropriate piece of music to go with the image when you touch it, or make lights come on (or an alarm go off) when you step on an area of floor. With a dab of electric paint on the relevant bottle or vase, you can even set up reminders to take your vitamins or water your houseplants. These examples might sound simple, even trivial. But we see this as really important technology, making a tangible link between the real world and the virtual one we’re all living in to an ever-increasing extent.

We’re desperately hoping that, any day now, a client will bring us a project we can look at and say, “You know what would be great for this?” and start playing with Electric Paint and Touch Boards ourselves. You know where we are…

Find out more at www.bareconductive.com