They say never to judge a book by its cover. Yet we’re also constantly reminded of the importance of first impressions. Packaging aims to resolve this apparent contradiction, by simultaneously seizing the customer’s attention, convincing them of the quality of what’s inside, and compelling them to discover it for themselves.
Working across numerous markets and sectors gives us a broad perspective on packaging design for market leaders, new entrants and retailers’ own-label ranges. We have a special interest in smaller independents and start-ups, giving them access to big-agency design and strategic skills at more cost-effective rates. Every packaging design project is unique, so we take a bespoke approach, based on understanding your brief, your business and your target market, and our skills and expertise in:
With a strategy in place, we look for the right materials, technologies, design and print to turn concepts into reality. Through our experience, knowledge, creativity and industry contacts, we’ll devise intelligent, practical and elegant solutions to the most complex challenges.
Our design process is driven by the desired result. To ensure we deliver exactly what you, your markets and your customers demand and expect, we’ll work closely with you every step of the way.
Images will help in creating on-the-shelf appeal. We work with trusted illustrators and photographers who are an extension of our creative team, sharing both our values and vision for the finished product.
Retouching, artwork and repro are vital to creating the desired effect, so we take responsibility for managing all aspects of print and production. This personal oversight and quality control ensures our vision is fully and correctly realised in the finished product.
Our involvement doesn’t end when the product finally hits the shelves. We arrange store visits to ensure quality is being maintained, and hold regular meetings with you to monitor responses from customers, stores and markets.