This family-owned company designs and makes stylish but affordable jewellery in edgy, engineered materials like stainless steel, titanium and tungsten carbide, as well as the more traditional silver. It came to us in 2014 suffering something of an identity crisis. Despite being based in London, it used the American spelling, Unique Jewelry; it also operated a second, parallel brand, Unique Jewels, with an entirely separate product range.
We carried out a top-to-bottom brand overhaul, culminating in our uniting the two brands as Unique & Co. Having secured both the .com and .co.uk domains, we created a new logo and brand icon, plus maker’s marks that now appear on all its pieces.
We’re currently working with Unique & Co on a retainer basis, acting as brand guardians and mapping out the brand’s future direction into other collateral.
"We knew we had to rebrand the company for two reasons. Firstly we did not have a clear brand identity and our brand style was not consistent nor did it reflect our well designed, high quality products. Furthermore our name Unique Jewelry, was a little bit problematic, due to the American way of spelling “Jewelry”. Director
We chose Warren Creative because from our first conversation we felt they really understood what we want to achieve. There was a lot of brainstorming in the beginning, they asked all the right questions and guided us through the design process which was in-depth and enjoyable. The agency’s attention to detail and clear brand strategy and direction for all of our communications was very important.
With the guidance of Warren Creative we will continue to apply our new brand style to every aspect of our business, its a process which never stops, we will continue to evolve and make improvements.
The rebranding was a big success and customer feedback to the new look was very positive indeed and as a result we have already noticed an increase in sales. We have stared to distribute our rebrand in Germany, Austria, Switzerland, Hungary and more countries will follow soon."