Like many small artisan businesses, fellow chocoholics Jasmine and Juliet started out making their ‘real’ hot chocolate for friends and family. Jaz & Jul’s now supplies its handmade, organic hot chocolate to some of Britain’s top food retailers, including Harvey Nichols in London. Jasmine and Juliet asked us to help them develop their basic logo identity, and apply all our creative and technical expertise to their packaging and label design.
The inspiration for our creative work was a quirky, distinctive take on Roald Dahl’s immortal classic Charlie & The Chocolate Factory. For each of the seven flavours (among them Orangeytang, Caralimelicious and Mintchievous) we produced a separate bespoke illustration, highlighting the product’s individual ingredients and flavours. The result is a fun, engaging design identity that works extremely well on each individual label, while providing consistency across the full range.