Higherground
Higherground is a well-established flooring company based in Camberley, Surrey, with a strong reputation built on its quality product range and outstanding service.
The company approached us for branding advice on the recommendation of another long-standing client, and gave us carte blanche to do whatever we felt necessary to add quality to its brand. Following an in-depth brand analysis, we advised, somewhat to their surprise, a little judicious tweaking, rather than wholesale changes. For example, we kept the existing logo, but rendered it in copper, rather than silver, and replaced the regular white letterhead with the more contemporary concrete colour to compliment the copper foil. We also tidied up the exterior signage at the Camberley showroom, created a new holding page pending a full website redesign, and a direct marketing piece that generated a highly positive response.
Higherground is a relatively small company, so we’ve taken an incremental approach and never made change for change’s sake, retaining what works and adjusting as necessary. The company has said they wish they’d come across us earlier: we’re just pleased they called us in when they did!