FDS is a privately-owned fashion design, sourcing and manufacturing company. Covering the entire supply chain, it works with start-up retailers, emerging brands and some of the biggest names in high-street fashion. The company came to us for a new website. In keeping with the industry, it needed to be lively, busy and engaging. From a business perspective, FDS wanted to achieve high Google rankings in their sector, and provide a large amount of information for clients and prospects.
We designed and built the new website around a sitemap that would make it easy to navigate the huge volume of content. We created a magenta-and-grey colour palette echoing from the company’s existing logo. We specified black-and-white imagery to give the site authority and professionalism, and used web transitions to enhance the overall user experience.