In the 1950s, Jon Bannenberg set up his own firm designing beautiful, bespoke superyachts for discerning clients around the world. Six decades later, his son Dickie, and Creative Director Simon Rowell, continue to set the global benchmark for this most exclusive of luxury markets. Bannenberg & Rowell yacht interiors are all bespoke, handmade and exquisitely detailed. The company had a brand and website in place, but asked us to advise on refreshing them, to better reflect its heritage, philosophy, attention to detail and clientele.
The company had already invested in a brand identity, so to maximise return on investment, we advised a subtle refresh rather than a total revision. We also adjusted the colour palette to give the website and printed materials a consistent, premium feel. The website is the main showcase for the yachts and interiors. We revisited the images, focusing more clearly on the details, luxurious materials and innovative design touches. We also developed a new navigation, using pop-out menus ‘hidden’ at the side of the screen. This leaves the image uncluttered and able to ‘speak for itself’ fully, but is also intuitive so the user can find more information easily. We then ran a series of search marketing workshops, enabling the Bannenberg & Rowell team to manage the site and content themselves, with our digital experts providing SEO support and ‘sense checking’ as and when required.