Your logo is central to your brand’s identity. It’s the immediate, recognisable face of your company; the one your customer sees long before they actually buy anything from you. Get it right, and your branding is halfway done: get it wrong, and it can wreck everything. Designing a logo is not, therefore, a quick, simple or straightforward job. There are about as many ideas of what makes a great logo as there are designers. Most, however, agree on the following principles, which we’ll apply to creating yours:
The greatest logos are usually the simplest, using shapes and ideas the viewer can easily identify and understand. Using fewer and simpler colours also reduces the cost of reproducing it.
A simple logo is also easier to remember, and has a much better chance of gaining widespread recognition.
Your logo must carve out its own separate space. Copycat logos rarely survive for long, because they fail to give the brand an identity of its own.
A logo that truly represents your company’s activities and culture will resonate with the audience, and help you stand out in your target market.
Your logo must be easy to reproduce across all your print and digital media, as well as clothing, vehicles, signage, packaging and other marketing materials. For this reason, we’ll design your logo as a vector, which can be scaled up and down with no loss of quality.