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A well organised social media strategy is an effective way of attracting new business.
In terms of online marketing, social media is easily accessible and gives you measurability, which means you can easily check the of number of followers, fans, users and members – not to mention it’s very cost-effective. Another advantage of social media is that when you post a message on facebook or twitter, you will see when people respond. This could be both positive and negative, but how you convert it to your benefit depends on your marketing approach and social media understanding.
Warren Creative help our clients to understand and focus on how best to generate an effective online marketing strategy, to overcome the unknown - especially social media, online newsletters and blogs. We provide 1-2-1 or group training workshops, help and social media strategy advice so that our clients can effortlessly attract and engage with potential customers and fans of their brand.
Read our blog article on social media strategy >
Social Media Packages
There is an abundance of social media platforms to choose from but below are main four worth considering…
Facebook can be a tremendous source of web traffic to your site. The social network is consuming more and more of people’s time, and thanks to mobile devices, it is always accessible. Like a blog, it is also a chance to engage with customers and ultimately help your brand’s reputation. Facebook is great because people are trying to find you, they want to see what you are doing and what you are up to. You can add RSS feeds to your profile; promote events, publish updates to twitter, include promotions and special occasions; create social or engagement ads; encourage customer interaction and feedback; improve your URL linking and publish photos or videos.
Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.
Twitter has many benefits such as it works well as an opinion poll, breaks news faster than other sources, publish updates to facebook, improve customer service and even organise quick meet-ups (tweet-ups!). We can style your twitter page to reflect your brand identity. We also offer a service whereby we manage and maintain your tweets on a regular basis as part of our social media strategy service.
Pinterest is a sharing platform in which you ‘pin’ pictures to your board. The picture sharing site allows you to create categories of photographs, pin your pictures, and share them with other people. In addition to pinning pictures, you can also pin videos, promotions and join discussion groups. Use Pinterest to showcase your work, product range, collections, gather inspiration or use it to create a visual brand personality for your business. Make people fall in love with who you are and what you do!
YouTube (owned by Google) allows registered users to upload their videos so anyone who goes to the site can view the videos. There is a wide variety of different videos such as learning videos, entertainment, comedy, action, music, marketing and much more. For business, it’s a great tool for getting your product out there, providing information about new products or services to existing and potential clients alike.
For more information and pricing on our social media packages and workshops call +44 (0) 1903 790 090 or send us a message using our Contact Us form.