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Search Engine Optimisation

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How can I get more visitors to my website?
How do I get higher search engine results?
How can I increase online sales?

The answer is to use our Search Engine Optimisation (SEO) service.

SEO is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.

What SEO work do we do?

Our 'best practice' approach is to perform a series of SEO tasks that are intended as a solid starting point to applying SEO principles to your website. With Google Analytics* you will be able to monitor the work we do for you and track the improvements. We break the work down into the following 4 disciplines:

1. Design and Navigation:

  • Create an Error Page
  • Add a Favicon
  • Validate the Site Mark-Up
  • Cross-browser Testing

2. Server Optimisation:

  • Resize images (where possible)
  • Add Javascript in the Footer
  • Clean up sever of working files

3. Content:

  • Proof read your web content
  • Check for broken links
  • Add ALT Tags to all pictures
  • Include a Google Map and branded Pin Locator

4. Search Engine Optimisation tasks undertaken:

  • Perform a URL re-write (ISAPI re-write: Internet Server Application Programming Interface). This needs to be done before the work listed below can begin. Please note the initial time to create the URL re-write will vary depending upon the nature of your website.
  • Create a robots.txt File
  • Generate and submit a Site Map
  • Submit URL to Search Engines
  • Create a Google Analytics Account*
  • Add Meta Keywords
  • Review and update Page Title Tags
  • Add Meta Descriptions
  • Add Link Building
  • Submit Directory Submissions
  • Submit Search Engine Submissions
  • Words in Title Tag
  • Words in Links
  • Words in Bold
  • Words in URL
  • Comment Tags in HTML
  • Revise first 25 words on Home Page
  • Page Rank
  • Back Links
  • Avoid repetition of content
  • DMOZ Listing
  • Phrases used to describe pictures

How much does SEO cost?

The work we do and the SEO techniques we apply are bespoke to each website and as such the degree of SEO work required will naturally vary too. To keep life simple we ask for an initial 4 hours SEO work and thereafter we work and charge by the hour. The amount of time and regularity is dependant upon your budget and requirements.

Remember, even if we spend just 1 hour per month you are improving your website - doing nothing will achieve exactly that - nothing!

Initial 4 hour SEO work: £280.00
SEO work undertaken thereafter (per hour): £70.00

We provide you with an email report of what SEO work we have done for you to review.

SEO fees are payable in advance, price quoted ex.VAT.
*Additional one-off set-up fee of £70.00


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cobalt@warrencreative.com