Great brands are rooted in fundamental truth. So we start by digging to find the truth about yours. The questions go wide and run deep, until we find the clear, single thought that makes you different from everyone else out there. We test it, refine it, hone it down until you, and we, have something that inspires and excites us, and we know we can move forward with.
STRATEGY – A solid plan is what separates great brands from good ideas. To succeed, your brand has to engage with the right people, on the right level. We understand the sectors our clients work in, and back our practical knowledge and personal insights with rigorous qualitative and quantitative research. All this informs our route-map for your brand, ensuring you reach your commercial goals.
BRAND FUNDAMENTALS – Your brand needs a position (where it sits in the market), a proposition (what it does for the customer) and a personality (how it presents itself to its audience). Defining, rationalising and communicating these ‘Three Ps’ is crucial to all that follows.
BRAND IDENTITY – Your brand identity encapsulates your ‘Three Ps’ in words and pictures, and connects you with your customers on an emotional level. It’s what you say, do and believe, who you and are and want to be. We’ll define every aspect of your brand identity, from creating colour palettes, logos and straplines to coming up with the perfect name.
BRAND ARCHITECTURE – Just as words need to be in the right order to make sense, so a brand needs to be structured correctly to gets its various messages across coherently and consistently. We’ll create a hierarchy that helps the audience engage with your brand however and wherever they encounter it, and receive the right messages at every stage of their journey with you.
BRAND EXPERIENCE – Brands live or die on how faithfully they fulfil their promises to customers. Having defined your brand, we’ll help you identify exactly what it can and should deliver wherever customers interact with it.
BRAND MESSAGES – Everything you say (or maybe don’t say) tells customers something about you and your brand. Our job is to make sure all your communications – in print, online, broadcast and in person – say the right things, to the right people, in the right way.
Your brand is a critical business asset. If you’d like advice on how to make it work harder for you, increase its value, see off competitors or take your business in a new direction entirely, please get in touch. Our number is +44 (0) 1903 790 090.